1914 – BEFORE THE FIRE
Avalon development prior to the 1915 fire is shown here, including the Bath House, the Hotel Windsor, the Grandview Hotel, the Anheuser-Busch & Budweiser Café, and William Judd’s store. The fire that started near and destroyed the Hotel Metropole also took nearly every building shown in this photo.
1915 – THE 1915 FIRE
In the early morning hours of November 29, 1915, a fire started near the Hotel Metropole. By sunrise, nearly half of Avalon’s buildings and homes were destroyed. The volunteer fire department was no match for the blaze. Avalon lost six hotels that night, along with the Pilgrim Club, Grill Café, Tuna Club, Bath House, and nearly every home between Whitley Avenue and Hill Street.
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The town smoldered for three days. Damage was estimated at more than $2 million, but the community—and the Banning Brothers—were determined to rebuild.
1919 – CRESCENT AVENUE & THE 1919 FIRE
This photo of Crescent Avenue, taken before the 1919 fire, shows H.D. Mac Rae’s shop on the corner of Crescent and Sumner Avenues, where the drug store is today. The H.D. Mac Rae Curios shop advertised a circulating library, Indian baskets, Navajo blankets, wireless telegrams, souvenirs, fishing tackle, stationery, and news. On August 29, 1919, a fire at Lefavors Department Store destroyed the buildings located where the hotel stands today.
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The young lady on the mule in front of the shop is Peggy Mac Rae. The two buildings just to the left of this shop and the Hotel Del Mar stood where Hotel Mac Rae is located today. Despite efforts to recover from the 1915 fire—and World War I’s impact on tourism—the Banning Brothers decided to sell the island to William Wrigley, Jr. Before the sale, they offered employees the chance to buy land. H.D. Mac Rae purchased the two lots destroyed by the 1919 fire and built Hotel Mac Rae in 1920.
1920 – BREAKING GROUND & THE CASINO PAVILION
Mindful of Avalon’s recent fires, H.D. Mac Rae built the hotel using hollow clay tile (seen in this photo). Peggy Mac Rae is shown breaking ground in 1920 with her mother looking on. By using clay tile over wood, H.D. Mac Rae promoted the property as Avalon’s “1st Fire Proof Hotel.” In 1920, the large rock point inshore from Sugarloaf was removed, and a 90' wide by 45' high Casino Pavilion was erected.
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The original pavilion remained until 1927, when it was removed to make room for today’s Casino building. Its steel skeleton was moved to Bird Park, becoming part of what was once the world’s largest aviary (housing approximately 6,500 exotic birds from about 1930 to 1966). The Park later closed, and the birds were transferred to the Los Angeles Zoo. The pavilion skeleton remains at Bird Park today, though it is no longer an aviary.
1921 – 4TH OF JULY
Celebrating the 4th of July on the beach in Avalon in 1921. The brand-new Hotel Mac Rae stands proudly in the background, and the H.D. Mac Rae Curios Shop is still on the corner.